YES

• branding
• creative writing

Rising to the occasion since 1964, YES organizes compassion outreach trips around the globe. It became clear that YES was all about answering Jesus’ call to “send more workers” by immersing students in unforgettable service experiences.

My goal was to embed and articulate their "see and do" philosophy with a fresh word and look. The new brand presented a pocket-size brochure that emboldened a new generation of students to catch a vision.